More and more technologies aim
to monitor the data we produce in our daily lives: what and how much we eat,
how fast and how long we run, what times of day we work best. But how we (and
others) utilise the data gathered through our self-tracking is a question that
blurs the lines between surveillance/empowerment and control/play.
Health Sector, Social Networking
Self-tracking devices point to
a future in which individuals will be more involved in the management of their
health and will generate data that will benefit clinical decision making and
research. They have thus attracted enthusiasm from medical and public health
professionals as key players in the move toward participatory and personalised
healthcare.
In less than a decade, a
steady stream of new smartphone applications and wearable mobile sensors that
allow users to monitor sleep, food intake, exercise, blood sugar, mood, and a
host of other physiological states and behaviours has permeated the consumer
health landscape, bearing the promise of cheaper, better, and more efficient
healthcare. Self-tracking devices point to a future in which individuals will
be more involved in the management of their own health and will generate health
information that will benefit clinical decision making and research.
As one enthusiast has put it,
“the paradigm of the old thinking ‘My health is the responsibility of my
physician’, [is] being replaced by the new thinking that ‘My health is my
responsibility, and I have the tools to manage it’”.
An abundance of products are
now available that help people track their health, which is a smart new
business idea. One example is the Withings WiFi Scale, which can automatically
send weigh-ins to Twitter or Facebook. Or the Zeo, which senses brainwaves and
coaches users online to improve sleep quality.
Fitbit and BodyMedia FIT also
measure sleep quality but use motion and other sensors to track activity and
estimated calories burned and consumed.
A beta version of the Basis
watch is getting some buzz in QS circles because it measures the typical health
variables but also tracks Galvanic skin response, an indication of exercise
intensity. Users can share metrics collected by the watch on social media
platforms like Facebook.
Speaking of social media, self-tracking
is also becoming a big part of that market. Users on Quantter, a self-tracking
site, broadcast things like how far they've run using simple hashtags on
Twitter (e.g., they look like this: #run:3 miles).
Another example is Health
Month, an online game in which you choose rules to follow for a month, such as
limiting alcohol consumption or exercising a certain number of days a week. You
can play on teams with people you know, or with the thousands of strangers who
participate in the game. If you lose "life points" for not following
the rules you can "plea for fruit" from other players and get them
back.
Alex Rainert, whose title is
"head of product" at Foursquare, the popular location-based service
based in New York City, plays Health Month with 25 of his coworkers.
He says that since getting
enough sleep can be a problem when you work at a start-up, he has a rule about
getting seven hours of sleep, which sometimes conflicts with a different rule
to exercise.
"I could get the
seven-hour sleep rule and go back to sleep or I could get up, go to the gym and
knock the gym off the list," he says. "That's what makes these apps
interesting, that they are very directly influencing the decisions that you
make."
How Self-Tracking Can Benefit
Business
What if you could track
everything you do in life? That is the idea behind self-tracking, a new method
of tracking daily tasks, whether by using a health monitoring product, gauging
employee productivity, or just finding out if your workers are happy.
Many CEOs spends anywhere from
15 minutes to several hours each day tracking everything they do in their jobs.
Their goal: to figure out how to be more productive.
Importing data from Google
Analytics into Excel spreadsheets, people can keep track of their productivity
by logging how much time you spend completing programming tasks and resolving
issues. People also want to track time spent in meetings, cooking, eating,
exercising and sleeping. Even in relationships people want to keep track of who
did what chores and which behaviors caused fights.
Those who are motivated by
continual self improvement tend to use metrics to help achieve that. If someone
has a goal to increase productivity 50 percent this year, then that person need
a way to measure his/her productivity.
Adherents to the QS tend to
believe that by using the plethora of gadgets, smartphones, and applications
available, people can quantify their lives and make adjustments in behavior, if
needed, resulting in a higher quality of life.
Personal self-tracking is just
the start. The field could easily expand into employee productivity tracking
and even tracking whether workers are truly happy on the job. And,
self-tracking has spawned some new start-ups meant to help people track their
behavior and daily health.
Introducing wearable devices
can potentially be a game changer in creating happy, healthy and engaged employees.
Enlisting employees as brand
ambassadors is recognisably critical to an organisation's success. It is
employees who have primary contact with customers and key stakeholders, and it
is important those contacts are positive.
Organisations increasingly
long to build healthier, more mindful, and more productive teams, and employ
wearable technologies (e.g., Fitbit) and self-tracking applications (e.g.,
Endomondo, Runtastic) to this end. Employees who participate in corporate
wellness programs that encourage them to do more sports or to be more mindful
feel more energetic and happier. Organisations also benefit as employees’
participation in such corporate wellness programs result in higher
productivity, stronger corporate citizenship, and fewer costs associated with
healthcare expenses.
Organisations tend to design
corporate wellness programs around wearable devices and wearable technologies.
For example, British Petroleum has a comprehensive wellness pro-gram that
encourages employees to register their step count, earn points, and use them to
win different rewards such as medical premiums and gift cards.
The notion of implementing
wearables and self-tracking applications in an organisation is quite new. We
have only begun to collect evidence of the effectiveness of wearables-driven
CWPs. Findings suggest optimism and caution at the same time.
Positive effects of wearables
Some positive effects
associated with using wearables in corporate wellness programs (CWPs) are:
Increased physical activity
among employees. People who track their daily step count do indeed walk more
and invest more time in fitness.
Improved subjective well-being
of employees. Employees participating in CWPs feel better emotionally and
physically and attribute this to the effects of participating in a CWP.
Stronger organisational
community. Employees tend to discuss their participation experience with other
colleagues, creating a buzz around a CWP.
Productivity enhancement
With bulging email accounts
that demand purging and alluring social media sites that tempt employees with
reprieves from work, it's no wonder many of us sit down at the computer and end
up in a time-suck, avoiding real tasks. For those who lack the willpower to
resist Facebook or for people frustrated with uncompleted to-do lists,
self-tracking productivity tools can add time back into the work day.
For instance, StayFocusd is a
free extension for Google Chrome that restricts the amount of time you spend
browsing websites. When you've used up your Facebook time, for example, a
screen pops up that says, "Shouldn't you be working?"
On a simpler level, WorkTime
is a Windows app that tracks time spent on projects, documents and applications
using a small window that sits on the corner of your computer screen. To start
timing an activity, you just pick one a task from those you've defined and push
the start button. To switch tasks, it's just a matter of choosing a different
one from a drop-down menu.
Improving Happiness
Let's face it, happy employees
do the best work. Some interesting tools are popping up to help people gauge
mood and determine which factors influence behaviour.
British entrepreneur Jon
Cousins created Moodscope, a social networking tool that tracks your mood,
after he was diagnosed with Cyclothymia, a form of bipolar disorder.
"The usual treatments
would be medication or psychotherapy, but I'd experienced the latter with
little effect, and didn't want to take medication as it would likely dampen my
highs -- the times when I do my best work," he said. Instead, he adapted a
psychological mood test called PANAS into an online card game that asks players
to rate themselves each day on 20 measures such as irritability, pride, and
attentiveness.
In the workplace, an employee
could use a tool like Moodscope (of their own choice) to see if they are happy
in their job and to track their attentiveness level to work tasks. The employee
then could report back to a boss and find out if the company can make any
changes to help.
Ben Lopatin, a partner at
Wellfire Interactive, a Web application and design firm based outside of
Washington, D.C., says he has been experimenting with LifeUp!, an iPhone app
for tracking daily tasks and moods.
"By tracking a
correlation between certain tasks I define, like drinking at least two litres
of water throughout the day or going for a run, and my general happiness level
at the end of the day, I get a gentle but consistent reminder that those things
affect my mood, which affects my productivity and focus," he said.
One thing is certain -- those
who do self-tracking are hyper-focused on self-improvement, and that can only
be a good thing for their overall health, work productivity, well-being.
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